Last day of keynotes. I will clean up this post and add an index tonight.
8/9 speakers today live in NY – shows web 2.0 has good NY presence (and that people who have to travel home prefer not to speak last day)
- Her company doesn’t need an office. Work out of apartments, coffee shops, hotel lobbies and client sites.
- No set business models. Can decide how want to make money.
- What you are passionate about is always high on your job spec. Know what like to do and under what conditions (time, location, people). If you can design a job like that, it doesn’t feel like work. This makes you more competative and cost effective. This is the opposite of the 4 hour work week because assumes work is something is to be suffered.
- She is a great speaker. Lots of passion and energy. Uses her whole body to make points and shows it is her essence.
- “The power of making”.
- Key phrases: Passing on a skill. Sharing an experience. Reality escape. Original opem source movement. making tranformed he web. New companies exploded with tagging and web 2.0. Making grew online but decreased in the physical world.
- Maker Faire got a slide – 100K makers gather
- And i was wrong earlier in the week. Notes are rare but not unheard of at a keynote.
- However, they were less obvious for this speaker.
- New normal is personal tech progresses much faster thean enterprise tech
- IT experts are no longer just in IT. Put training wheels on users.
- Allow users to express how work best
- Security inherently makes personal/enterprise tech different. Different risk levels and models. Goal: secure consumer tech
- Google’s computing cost is such a driver that they put data centers near cheap electricity.
- Cloud provides benefit if give ps you access to economy of scale.
- IT needs to focus on differentiating company rather than logistics/operations
- I haven’t heard the word crowdsourcing in a while.
- Combining new tech and old/popular is more compelling because draws on what people liked the first time.
- his project was having people recreate 15 seconds of video recreating the movie but funnier. He showed a minute of video. It was weird seeing the scene/characters change every 15 seconds butnot disconcerting.
- Community sourcing because people working on shared goal. And ok that was lot of work for little rewarded.
- First time online only production won an emmy
- Improve user experience in the real world – signs, seats, readable labels, friendly floor staff, allow photos (not all shows, still trying to get artists to agree)
- Visitors improve by leaving electonic comments to post on web and email to curators
- Collection online with tagging and comments, give people cred for contributions
- Book: Blink – split second decisions are powerful
- Made activity online to see which like better and ask questions about it online.
- Learned: some works universal, limiting time made complex images more favored, people liked images with labels/description/context
- Common sense is implicit human intelligencd for navigating concrete everudat situations. We follow a ton of rules just to choose clothes and get to work without thinking about it.
- The problem is using common sense for comolicated situations like politics.
- We match “obvious” by choosing facts that match provided answer.
- “everything is obvious once you know the answer”
- Post hoc “explanations” are really stories. Tell us what happened, but not why. We are tempted to generalize the stories to make predictions.
- In complex systems, history never really repeats in subtle but important ways.
- policy, stategy and marketing can benefit from this now because we can measure social things.
- Book: everything is obvious once you know the answer
- Half of facebook users log in every day. More facebook likes/comments than google searches per month
- 31% of all ad impressions in US are on Facebook – wow
- What next: businesses reorg around people/connections
- Must offer something of value – coupon, discount content, access
- car as an app? Car knows where you are and when stop. [four square like]. [NYers don’t have cars. Phones are more universal here]
- Ask friends for advice from dressing room before buy clothes
This is “social commerce”
- google Earth downloaded 1 bikkion times as of last week
- Google maps – first map site to use ajax
- On android, uses open gl to make 3d maps
- Today announcing 3d maps on desktop without a plugin
- Click try it now in bottom left corner
- Now every line of frame in every frame drawn with gl
- Smooth zooming
- Labels fade in and out smoothly as zoom
- See 3d skyscrapers as zoom in and move around – cool!
- Showed zooming into collesium in rome – really does look like seeing from a plane
- If keep zooming in switches to street view
- Showed the High Line park in 3d
- Works in chrome and firefox 8 beta. More coming
- He wrote a book based on a stray thought that became a meme on twitter (#howtobeblack)
- #livewriting let people watch while wrote the end and went better than expected
- And nice to end with humor
The Online Animal Economy: Examining the Cute Kitty Video Patrick Davison (WhatWeKnowSoFar/MemeFactory)
- Talking about cats. How could this be bad? The title of this talk is one chapter in a book the author is writing and the talk is about the author went about writing it.
- The videos got laughter unsurprisingly. It isn’t just kittys. I liked the dog riding a turtle.
- The theory is this is about human-animal interaction being funny being more public/tv and cute being more private/youtube. Theory was wrong. Most youtube videos were exotic animals, violent animals, funny, cute and sexual. Kitties dominate the cute category. Including baby panda as a kitty. New media gets wisdom and weird stuff from crowd.
The Five Laws of Engagement Siobhan Quinn (foursquare)
- We seek comfort in relationships, surrounds us with a community – anonymous communities still count (like postsecret where anonymously submit secret via postcard)
- We are all unique and have something to say; give us tools to express ourselves – blog, comments
- We need to feel important, use rewards to make us feel special – use exclusivity to do so (like invite mechanism for gmail invites) or competition or reputation
- We are hypnotized by beauty, give us something pretty to look at
- We are captivated by the unknown, captivate curiousity -a monkey will try to solve a puzzle just because it is there – use surprise (different prize for different checkins) or organization (visual chaos) or teasing (7 habits book has teaser in title)
Las Vegas represents these 5 laws in a physical place. The reason people feel bad after is the 5 laws exploit us rather than using to make better people/community. Reward people or inspire them.
Note: Four Square launched feature today with ios 5 location feature so can push info about places pass by. [I don’t use four square for privacy reasons, new feature sounds like another level of creepyness]
Go Inside the Minds of Over 1,700 CMOs Cindy Finnecy (IBM)
CMO = chief marketing officer
IBM did a study and learned:
- Expecting more complexity over time
- Think need to focus on delivering vslue to empowered customers, foster lasting connections and capture value/measure results
Talk was somewhat dry, but if you want to read the study: www.ibm.com/cmostudt
Sex, Lies, and Data Mining R. Luke DuBois (Polytechnic Institute of NYU)
- Speaker uses data to make portraits. Data changing too fast, getting dizzy.
- See eye charts with words presidents used at lukedubois.com – same idea as tag clouds
- Registered on 21 dating sites in every zip code to gather data on profiled. Then overlaid key traits on map of US. NYC # 1 word is “now”. By contrast to most cities which have a noun.
- See online at perfect.lukedubois.com
How the Internet is Changing the Fashion Industry Elena Silenok (Clothia)
- People have more confidence in online info than info from a sales clerk
- Now you can borrow an item to where once
- There are a lot of fashion tyoe websites out there. Similarly for using platforms like youtube for fashion
- While computation power is increasing, human attention capacity is about the same or decreasing.
- A computer is mostky i/o and less cpu/memory parts
- Instead of cheap laptops, we have more types of devices with chips -phones, tablets, car security remote, credit cards, etc
- Competition drives diverification because add different features
- Mouse and keyboard succesful for human scale device. Similarly, touch best for small devices. [not for typing on an ipad]
- Motion remotes good for large screens
- Productivity mostly happens on human scale devices and others are for consumption
- Mouse and keyboard not going away; just becoming smaller portion of devices. True for other i/o devices even brain based input. The myth is one i/o device for everything.
- Currently in era of specialization.
I really liked this keynote!
VC Perspective Joanne Wilson, Mo Koyfman (Spark Capital)
This one is more about the next thing – startup showcase than a keynote. The judges of that eben are covering how they will judge startups before people leave. Like that one of them commented the couch isn’t on the stage.