live blogging – web 2.0 thursday keynotes

See table of contents for full list of web 2.0 expo posts

Last day of keynotes. I will clean up this post and add an index tonight.

Opening Remarks Brady Forrest (O’Reilly Media, Inc.), Sarah Milstein (TechWeb)

8/9 speakers today live in NY – shows web 2.0 has good NY presence (and that people who have to travel home prefer not to speak last day)

  • Her company doesn’t need an office. Work out of apartments, coffee shops, hotel lobbies and client sites.
  • No set business models. Can decide how want to make money.
  • What you are passionate about is always high on your job spec. Know what like to do and under what conditions (time, location, people). If you can design a job like that, it doesn’t feel like work. This makes you more competative and cost effective. This is the opposite of the 4 hour work week because assumes work is something is to be suffered.
  • She is a great speaker. Lots of passion and energy. Uses her whole body to make points and shows it is her essence.
What Computers Can Learn From Popsicle Sticks Nora Abousteit (
  • “The power of making”.
  • Key phrases: Passing on a skill. Sharing an experience. Reality escape. Original opem source movement. making tranformed he web. New companies exploded with tagging and web 2.0. Making grew online but decreased in the physical world.
  • Maker Faire got a slide – 100K makers gather
  • And i was wrong earlier in the week. Notes are rare but not unheard of at a keynote.
  • However, they were less obvious for this speaker.
  • New normal is personal tech progresses much faster thean enterprise tech
  • IT experts are no longer just in IT. Put training wheels on users.
  • Allow users to express how work best
  • Security inherently makes personal/enterprise tech different. Different risk levels and models. Goal: secure consumer tech
  • Google’s computing cost is such a driver that they put data centers near cheap electricity.
  • Cloud provides benefit if give ps you access to economy of scale.
  • IT needs to focus on differentiating company rather than logistics/operations
  • I haven’t heard the word crowdsourcing in a while.
  • Combining new tech and old/popular is more compelling because draws on what people liked the first time.
  • his project was having people recreate 15 seconds of video recreating the movie but funnier. He showed a minute of video. It was weird seeing the scene/characters change every 15 seconds butnot disconcerting.
  • Community sourcing because people working on shared goal. And ok that was lot of work for little rewarded.
  • First time online only production won an emmy
Crowdsourcing the Brooklyn Museum Shelley Bernstein (Brooklyn Museum)
  • Improve user experience in the real world – signs, seats, readable labels, friendly floor staff, allow photos (not all shows, still trying to get artists to agree)
  • Visitors improve by leaving electonic comments to post on web and email to curators
  • Collection online with tagging and comments, give people cred for contributions
  • Book: Blink – split second decisions are powerful
  • Made activity online to see which like better and ask questions about it online.
  • Learned: some works universal, limiting time made complex images more favored, people liked images with labels/description/context
  • Common sense is implicit human intelligencd for navigating concrete everudat situations. We follow a ton of rules just to choose clothes and get to work without thinking about it.
  • The problem is using common sense for comolicated situations like politics.
  • We match “obvious” by choosing facts that match provided answer.
  • “everything is obvious once you know the answer”
  • Post hoc “explanations” are really stories. Tell us what happened, but not why. We are tempted to generalize the stories to make predictions.
  • In complex systems, history never really repeats in subtle but important ways.
  • policy, stategy and marketing can benefit from this now because we can measure social things.
  • Book: everything is obvious once you know the answer
How Are Brands Using Facebook Right Now? Michael Lazerow (Buddy Media)
  • Half of facebook users log in every day. More facebook likes/comments than google searches per month
  • 31% of all ad impressions in US are on Facebook – wow
  • What next: businesses reorg around people/connections
  • Must offer something of value – coupon, discount content, access

What’s next?

  • car as an app? Car knows where you are and when stop. [four square like]. [NYers don’t have cars. Phones are more universal here]
  • Ask friends for advice from dressing room before buy clothes

This is “social commerce”

A New Dimension for Google Maps Brian McClendon And Evan Parker (Google)
  • google Earth downloaded 1 bikkion times as of last week
  • Google maps – first map site to use ajax
  • On android, uses open gl to make 3d maps
  • Today announcing 3d maps on desktop without a plugin
  • Click try it now in bottom left corner
  • Now every line of frame in every frame drawn with gl
  • Smooth zooming
  • Labels fade in and out smoothly as zoom
  • See 3d skyscrapers as zoom in and move around – cool!
  • Showed zooming into collesium in rome – really does look like seeing from a plane
  • If keep zooming in switches to street view
  • Showed the High Line park in 3d
  • Works in chrome and firefox 8 beta. More coming
The Internet Baratunde Thurston (The Onion)
  • He wrote a book based on a stray thought that became a meme on twitter (#howtobeblack)
  • #livewriting let people watch while wrote the end and went better than expected
  • And nice to end with humor

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