live blogging web 2.0 expo – wednesday keynotes

See table of contents for full list of web 2.0 expo posts

Opening Remarks Brady Forrest (O’Reilly Media, Inc.), Sarah Milstein (TechWeb)

The Online Animal Economy: Examining the Cute Kitty Video Patrick Davison (WhatWeKnowSoFar/MemeFactory)

  • Talking about cats. How could this be bad? The title of this talk is one chapter in a book the author is writing and the talk is about the author went about writing it.
  • The videos got laughter unsurprisingly. It isn’t just kittys. I liked the dog riding a turtle.
  • The theory is this is about human-animal interaction being funny being more public/tv and cute being more private/youtube. Theory was wrong. Most youtube videos were exotic animals, violent animals, funny, cute and sexual. Kitties dominate the cute category. Including baby panda as a kitty. New media gets wisdom and weird stuff from crowd.

The Five Laws of Engagement Siobhan Quinn (foursquare)

  1. We seek comfort in relationships, surrounds us with a community – anonymous communities still count (like postsecret where anonymously submit secret via postcard)
  2. We are all unique and have something to say; give us tools to express ourselves – blog, comments
  3. We need to feel important, use rewards to make us feel special – use exclusivity to do so (like invite mechanism for gmail invites) or competition or reputation
  4. We are hypnotized by beauty, give us something pretty to look at
  5. We are captivated by the unknown, captivate curiousity -a monkey will try to solve a puzzle just because it is there – use surprise (different prize for different checkins) or organization (visual chaos) or teasing (7 habits book has teaser in title)

Las Vegas represents these 5 laws in a physical place. The reason people feel bad after is the 5 laws exploit us rather than using to make better people/community. Reward people or inspire them.
Note: Four Square launched feature today with ios 5 location feature so can push info about places pass by. [I don’t use four square for privacy reasons, new feature sounds like another level of creepyness]

CMO = chief marketing officer
IBM did a study and learned:

  • Expecting more complexity over time
  • Think need to focus on delivering vslue to empowered customers, foster lasting connections and capture value/measure results

Talk was somewhat dry, but if you want to read the study:

Sex, Lies, and Data Mining R. Luke DuBois (Polytechnic Institute of NYU)

  • Speaker uses data to make portraits. Data changing too fast, getting dizzy.
  • See eye charts with words presidents used at – same idea as tag clouds
  • Registered on 21 dating sites in every zip code to gather data on profiled. Then overlaid key traits on map of US. NYC # 1 word is “now”. By contrast to most cities which have a noun.
  • See online at
  • People have more confidence in online info than info from a sales clerk
  • Now you can borrow an item to where once
  • There are a lot of fashion tyoe websites out there. Similarly for using platforms like youtube for fashion
  • While computation power is increasing, human attention capacity is about the same or decreasing.
  • A computer is mostky i/o and less cpu/memory parts
  • Instead of cheap laptops, we have more types of devices with chips -phones, tablets, car security remote, credit cards, etc
  • Competition drives diverification because add different features
  • Mouse and keyboard succesful for human scale device. Similarly, touch best for small devices. [not for typing on an ipad]
  • Motion remotes good for large screens
  • Productivity mostly happens on human scale devices and others are for consumption
  • Mouse and keyboard not going away; just becoming smaller portion of devices. True for other i/o devices even brain based input. The myth is one i/o device for everything.
  • Currently in era of specialization.

I really liked this keynote!

VC Perspective Joanne Wilson, Mo Koyfman (Spark Capital)

This one is more about the next thing – startup showcase than a keynote. The judges of that eben are covering how they will judge startups before people leave. Like that one of them commented the couch isn’t on the stage.

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