Scheduling Social Media Posts

I recently became responsible for managing the NYJavaSig social media. I’ve been using TweetDeck for scheduling Twitter posts. Today I researched scheduling Facebook and Linked In posts. Here’s what I learend

Buffer was recommended to me. I like it. It is free for up to three channels/connections. There’s a limit on how many posts you can have in the queue at the same time, but it is way higher than I would need.

Once I registered, I immediately dropped the Pro trial so I could see what it would look like for me. Connecting Facebook was pretty easy. I had to sign in with Facebook to connect. It got dropped once and I reconnected. But after that, it seemed happy.

LinkedIn was tricker and I encountered two problems:

  • On the dashboard, there were buttons to connect instagram and twitter. So I though the limit of three social media channels was only those three.
  • I later learned you can click “manage social channels” and get access to your LinkedIn Account or a LinkedIn Page. However, it is not possible to schedule posts into a Group because LinkedIn has disabled that API


I learned about HootSuite from a linked in article about scheduling posts. I had two problems

  • HootSuite wanted permission to see my contacts. Why? This is not needed in order to post on my behalf. I didn’t want to give that.
  • It is no longer possible to schedule posts into a Group anyway because LinkedIn has disabled that API. (Yes the same problem as Buffer.)


I decided to split and use TweetDeck for Twitter and Buffer for Facebook. I may consolidate later. But I might not. I really like TweetDeck for Twitter!

Facebook: Now with *More* Ads

Most people familiar with my UI work know I’m all about preserving screen real estate. In other words, I like to design the most streamlined interface with as few unnecessary buttons and glitter as possible. Why do I need a pretty graphic taking up 1/4 of my screen when I could using it for something else?

I all ready had my doubts about Facebook’s current ad system which included such user-requested buttons as “More Ads” as shown below:

Facebook - More Ads

Talk about a waste of space, can’t imagine why anyone would click on the button. That’s like a person requesting more commercials while watching TV.

But the genius development/marketing team from Facebook have done it again. Yes, from the makers of such buttons as “More Ads” I give you the redesigned (currently optional) Facebook interface:

Facebook - New Interface

I’ve cut out the middle and obfuscated it a tad (if you don’t know the meaning of the word ‘obfuscate’ and you’re a developer, go look it up, you should). Notice it now has much larger ads, that instead of being integrated into your profile stick out a lot more with nothing above/blow them. Also, there are two by default instead one! This *new* more wonderful interface may worry some people that Microsoft’s acquisition of Facebook is beginning to show, but don’t worry, the “More Ads” button has not been lost!