Last day of keynotes. I will clean up this post and add an index tonight.
Opening Remarks Brady Forrest (O’Reilly Media, Inc.), Sarah Milstein (TechWeb)
8/9 speakers today live in NY – shows web 2.0 has good NY presence (and that people who have to travel home prefer not to speak last day)
Blow It Up & Start Again: Redesigning Your Business for the New World Order Cindy Gallop (IfWeRanTheWorld)
- Her company doesn’t need an office. Work out of apartments, coffee shops, hotel lobbies and client sites.
- No set business models. Can decide how want to make money.
- What you are passionate about is always high on your job spec. Know what like to do and under what conditions (time, location, people). If you can design a job like that, it doesn’t feel like work. This makes you more competative and cost effective. This is the opposite of the 4 hour work week because assumes work is something is to be suffered.
- She is a great speaker. Lots of passion and energy. Uses her whole body to make points and shows it is her essence.
What Computers Can Learn From Popsicle Sticks Nora Abousteit (BurdaStyle.com)
- “The power of making”.
- Key phrases: Passing on a skill. Sharing an experience. Reality escape. Original opem source movement. making tranformed he web. New companies exploded with tagging and web 2.0. Making grew online but decreased in the physical world.
- Maker Faire got a slide – 100K makers gather
- And i was wrong earlier in the week. Notes are rare but not unheard of at a keynote.
- However, they were less obvious for this speaker.
Re-thinking IT: Supporting the Business Without Getting In the Way Ben Fried (Google)
- New normal is personal tech progresses much faster thean enterprise tech
- IT experts are no longer just in IT. Put training wheels on users.
- Allow users to express how work best
- Security inherently makes personal/enterprise tech different. Different risk levels and models. Goal: secure consumer tech
- Google’s computing cost is such a driver that they put data centers near cheap electricity.
- Cloud provides benefit if give ps you access to economy of scale.
- IT needs to focus on differentiating company rather than logistics/operations
Star Wars Uncut: Crowdsourcing the Force Casey Pugh (VHX.tv)
- I haven’t heard the word crowdsourcing in a while.
- Combining new tech and old/popular is more compelling because draws on what people liked the first time.
- his project was having people recreate 15 seconds of video recreating the movie but funnier. He showed a minute of video. It was weird seeing the scene/characters change every 15 seconds butnot disconcerting.
- Community sourcing because people working on shared goal. And ok that was lot of work for little rewarded.
- First time online only production won an emmy
Crowdsourcing the Brooklyn Museum Shelley Bernstein (Brooklyn Museum)
- Improve user experience in the real world – signs, seats, readable labels, friendly floor staff, allow photos (not all shows, still trying to get artists to agree)
- Visitors improve by leaving electonic comments to post on web and email to curators
- Collection online with tagging and comments, give people cred for contributions
- Book: Blink – split second decisions are powerful
- Made activity online to see which like better and ask questions about it online.
- Learned: some works universal, limiting time made complex images more favored, people liked images with labels/description/context
The Myth of Common Sense: Why Everything That Seems Obvious Isn’t Duncan Watts (Yahoo! Research)
- Common sense is implicit human intelligencd for navigating concrete everudat situations. We follow a ton of rules just to choose clothes and get to work without thinking about it.
- The problem is using common sense for comolicated situations like politics.
- We match “obvious” by choosing facts that match provided answer.
- “everything is obvious once you know the answer”
- Post hoc “explanations” are really stories. Tell us what happened, but not why. We are tempted to generalize the stories to make predictions.
- In complex systems, history never really repeats in subtle but important ways.
- policy, stategy and marketing can benefit from this now because we can measure social things.
- Book: everything is obvious once you know the answer
How Are Brands Using Facebook Right Now? Michael Lazerow (Buddy Media)
- Half of facebook users log in every day. More facebook likes/comments than google searches per month
- 31% of all ad impressions in US are on Facebook – wow
- What next: businesses reorg around people/connections
- Must offer something of value – coupon, discount content, access
- car as an app? Car knows where you are and when stop. [four square like]. [NYers don’t have cars. Phones are more universal here]
- Ask friends for advice from dressing room before buy clothes
This is “social commerce”
A New Dimension for Google Maps Brian McClendon And Evan Parker (Google)
- google Earth downloaded 1 bikkion times as of last week
- Google maps – first map site to use ajax
- On android, uses open gl to make 3d maps
- Today announcing 3d maps on desktop without a plugin
- Click try it now in bottom left corner
- Now every line of frame in every frame drawn with gl
- Smooth zooming
- Labels fade in and out smoothly as zoom
- See 3d skyscrapers as zoom in and move around – cool!
- Showed zooming into collesium in rome – really does look like seeing from a plane
- If keep zooming in switches to street view
- Showed the High Line park in 3d
- Works in chrome and firefox 8 beta. More coming
The Internet Baratunde Thurston (The Onion)
- He wrote a book based on a stray thought that became a meme on twitter (#howtobeblack)
- #livewriting let people watch while wrote the end and went better than expected
- And nice to end with humor