The Sony Blu-ray launch has been marred by a near-endless amount of mistakes, not least of which was the two years they spent duking it out with Toshiba’s HD-DVD, which, although they won, came at something of a high cost. For example, despite being launched in 2006, 3 years later Blu-Ray players are still ridiculously priced, especially when compared to DVD players. Not to mention that a lot of people have predicted the format war was so off-putting to customers that many may skip it and go directly to digital distribution. With the popularity of Hulu, iTunes, and Tivo, that does seem to be the case.

But, if you had any more doubts about Blu-Ray, never fear, Netflix will now charge you 20% more to rent items on Blu-Ray than on standard DVD: Boost Blu-ray Fee as Demand Increases

Makes you wonder, do they even like their customers? I don’t blame Netflix, I imagine the discs do cost more, I blame the studios for raising prices and missing a golden opportunity to be competitive with DVD. There’s just no compelling reason to switch.